When Euphoria premiered in 2019, one of many largest breakout stars was the makeup created by the present’s make-up division head, Doniella Davy. A showstopping array of crystal-studded lids, glitter tears, neon graphic eyeliner, and different ocular adornments seen on its younger stars grew to become a game-changing inspiration for the sweetness trade. That’s why it wasn’t too shocking when Davy launched her personal make-up model, Half Magic. Although the model is supported by A24, the studio that produces Euphoria, it’s all from Davy’s sensible thoughts. The glitter eyeliner, lush eye pigments, and stick-on rhinestones all characterize her signature aesthetic. That being mentioned, there are additionally loads of impartial choices, and the road appeals to virtually any sort of make-up desire or temper.
The model launched with a formidable assortment of colour merchandise. There’s the Chromaddiction Eye Paint + Liner ($24), which is available in matte and shimmer finishes and eight shades. The Glitter Pill Eye Paint + Liner ($20), which could carry City Decay Heavy Steel liner to thoughts, is available in 4 shades. Face Gems ($12), that are self-adhesive, can be found in packs of iridescent crystals rhinestones, neon jewels, and cone-shaped studs for a punk-inspired look.
Lip merchandise embody Mouth Cloud ($18), a velvet-soft lip cream that is available in 9 shades, and Sculptitude ($14), a useful dual-ended lip liner (you may as well buy them collectively by way of the Liptrik kits).
There’s additionally Light Trap ($20), a duo-chrome highlighter, and the Dew Lock Hydrating Set + Refresh Mist ($20). Rounding out the assortment are the Precision Eye Liner Brush ($12), Adornment Tweezers ($14) to use the face gems, and Wing Magician ($10), a reusable silicone software that helps create a fast and simple wing.
Being a make-up maximalist, I used to be greater than excited to attempt the model. From the whimsical fairytale-esque packaging to the rainbow-hued merchandise, I knew Half Magic was made for me. I began with Chromeaddiction in Sky Juice (a wealthy periwinkle) throughout my lid, after which used the Wing Magician to create a wing (formed within the Half-Magic emblem—aka the sparkles emoji). I used to be instantly impressed with how straightforward it was to use the attention paint and the way pigmented it appeared on my lids in only one swipe.
Subsequent, I outlined the shadow with Glitterpill in Goblin (love the identify) for a contrasting green-and-blue look and utilized a small dab of Mild Lure in Spiritually Complicated on the center of my lid.
For my lips, I lined them with Sculptitude in Up and At ‘Em and stuffed them in with Mouth Cloud in Bill Connected. The lip colour was a right away win—not just for the right hot-pink shade but additionally for the method. It was tremendous pigmented from the bounce (some pinks require a second or third software on me), and it felt clean, moveable, and light-weight.
I used to be a ’90s teen, so I’ve all the time been a fan of face gems, due to Gwen Stefani and Bjork, who each wore them, the film Josie and the Pussycats, and, after all, the underrated traditional referred to as Showgirls. I made a decision to go small for my first go-round, and apply three small iridescent gems to the interior nook of my eyes and lash line.
When it got here to software, I used to be happy by how rapidly it went, due to the tweezers and the self-adhesive facet of the gems. Some would possibly desire to simply purchase common face gems and keep on with lash glue for software, however you possibly can’t deny that it is a nice choice to have in a pinch. You don’t must fiddle round with sticky glue, and I didn’t have any points with the gems not staying in place over the attention shadow or glitter.
General, I used to be impressed by every thing from the pigments to the attractive colours, and particularly by the truth that I used to be in a position to rapidly create a Euphoria-ready look in a matter of minutes. I’m additionally fascinated by what the model would possibly come out with subsequent. I feel a lid primer can be an important addition, in addition to a coloured mascara. I feel it is a nice model for anybody—maximalist make-up professionals, people who find themselves interested by colour or utilizing face gems, and even impartial make-up lovers who can recognize a legit method.